About Us


A luxury city oasis, that describes the atmosphere in The Haartheater salons. Top colorists, stylists and make-up artists. Everything you need to fulfill your hair & beauty wishes.

At both salons, Amsterdam Center & Uptown South you can continue working away on your laptop or sit back and enjoy a decent cup of coffee and read a bunch of magazines.


Working with the best (sustainable & organic) products which not only protect your hair but also your hair color. Redken is our exclusive haircolor product. Always listening to our customers and your specific wishes, we will always offer our best and upmost professional advice. Advice for a major or subtle transformation we are ready to work our magic and are only satisfied when you leave our salon feeling confident and thrilled with your new look.

We work on a professional level only always keeping in mind your precious time & busy working agenda and for our clients with more time who prefer longer treatments including a wonderful head massage.


Beside our Flagship salon on the dynamic Weteringschans in the Center of Amsterdam you can also find us on the corner of the Beethovenstraat and Stadionweg, Uptown south, Amsterdam.

You will also find a wonderful range of carefully selected products including, Noir Stockholm, Youngblood Mineral Cosmetics, Davines, Saryna Key, Eleven Australia, Iles Formula, Roze Avenue, Olaplex and much more.


Partners Ferry Loeve & Joost van den Berg started their dream back in 2003. A salon which measured just 25m2 on The Molsteeg in Amsterdam.  Joost cut hair and Ferry colored.

A few years later Het Haartheater got its name by showing a new “Theater show” every two hours, a before & after look!! After the opening of the salon on the Weteringschans the guys continued to fantasize about a second large salon in the city. A few trips later back & forward to New York, the total beauty concept dream became a reality. Summer 2017 The Beethovenstraat opened its doors.

Joost van de Berg is know for his skills in finding the best stylist for each client and has transformed Het Haartheater into a salon filled with regular customers. He began his career 25 years ago in Rotterdam, if you want to have a haircut with Joost call our salon on The Weteringschans.

Ferry Loeve: women who are a step ahead know exactly how to find Ferry, for a perfect blond color, cool Scandinavian to warm caramel blond. Ferry worked 8 years as International Color Artist at Redken. In this period you could find him on podiums national & international teaching his skills to upcoming Colorists.