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Meet the educators

We are a team of innovative and progressive Colorists | Stylists who want to share qualitative education with other Colorists & Stylists.

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FERRY, Co-Founder, Creative Master Colorist, Educator HET HAARTHEATER:

Fifteen years ago, I knew that becoming a hair colorist would be my calling. For the past few years, I’ve travelled the world as a Redken Artist. I’ve trained with other colorists and participated in major international shows in Europe, New York and Las Vegas. That experience has made me curious about new possibilities, enthusiastic about innovative techniques and inspired by today and tomorrow. I want to share that knowledge and approach.

That’s why my focus has turned to nurturing new talent. When I’m not looking for inspiration, you can find me in one of our Amsterdam salons working with our exceptional team of highly-trained, fashion-conscious, creative stylists. I enjoy working with professionals who have a strong personality, and I’m always looking for emerging trends, new training techniques, and the latest innovations.

Besides coaching, I travel as much as I can. I love adventure, where it’s on the beach in Ibiza or pounding the pavements in New York; I’m always on the hunt for new hotspots — including here in my hometown. From underground parties to museum exhibitions, everything that excites and energises attracts my attention. Everything beautiful inspires me, from interiors to art and design.

Specialisms:
– Balayage
– Face frame
– Fresh blondes

If you do what you enjoy, then work can be your passion — that’s how I think. I see the world in color! I believe in the power of change, get a kick out of living in fifth gear, and dream about the future.

My motto: “Those who don’t jump will never fly”.

@ferryloeve
@behindtheblond

CEDRIC, Salonmanager, Master stylist, Educator:

I have been a hairstylist for 18 years and worked with several leading large salons. Ten years ago, I decided to focus on hairdressing, and now it’s become my passion!

I take inspiration from my colleagues and surroundings. For me, people must be true to themselves and their motivations. I love the idea that I can connect with clients on a personal level by making them even more beautiful. There’s loads of knowledge and advice I can give about new cutting techniques, but my first tip is always the same: start with the perfect base!

My motto: “Become one with your clients.”

Specialisms:
– long hair
– curls
– short hair

@cedricmaduro

Rowan-Het-Haartheater-Amsterdam-Beethovenstraat-96-Amsterdam

ROWAN, Marketing, Social Media:

I am responsible for promoting Het Haartheater across all our social channels. I’ve worked in the fashion & beauty industry for over a decade and was previously a PR & event coordinator at Hudson’s Bay. In Curacao, I organised fashion shows for G-Star and provided styling for a photo shoot for the American Airlines in-flight magazine.

I’ve been responsible for:

– Coordinating events such as Fashionweek & Glamourday.
– Assistant producer for photoshoots.
– Managing relationships publications including ELLE, Linda & Harpers Bazaar.
– Collaborations with influencers

Describe me in five words? I’d say creative, perfectionist, curious, social, and energetic. I love planning and organising and take inspiration from travel, art, fashion and music.

My motto: “Ideas are everywhere!”

Specialisms:
– Social Media
– Marketing
– Content

@rowandekruyf

Maureen - Het Haartheater Amsterdam - Beethovenstraat 96 Amsterdam

MAUREEN, (ONLINE) MARKETING & SOCIAL MEDIA:

Even during my studies in commercial economics, I couldn’t wait to start a business. In addition to setting up my own clothing line, I started to delve into online marketing.

I’ve helped several companies develop and support strategic marketing plans to give direction and position their businesses both online and offline. Furthermore, I’ve helped build the concept of a completely new Amsterdams High-end restaurant from scratch.

Below is a selection of the work I have been able to do in the recent years: Building websites, developing marketing material, organizing photo shoots, setting up collaborations, contact with the press, organizing events, creating social media strategies, setting up & optimizing campaigns, etc.

I have a studious character (I think I got that from my grandfather), he bought a computer when he was 80. I once read the statement ‘The man who thinks he knows everything learns nothing’ and that is something I try to aspire to. Both personally and professionally, there is always something to learn!

A good conversation inspires me, but I also like to listen to podcasts. I can spend hours on the internet collecting content from fashion, art, photography & beauty.

I love to work in an inspiring environment such as at Het haartheater, there is a lot of room here for new ideas and initiatives, that gives me energy!

Specialisms:
– Social Media
– (online) Marketing

@maureenhiddes

 

SIETA, Creative Color Specialist, Educator:

I started my journey in the beauty industry 15 years ago and for the past six years as a color specialist and educator with Het Haartheater. Throughout that time, I’ve taken countless courses from various national and international stylists as well as Redken. I have assisted on many fashion shoots and learned how to create and capture the ideal image.

Specialisms:
– Sun Kissed Hair
– Face Framing
– Balayage

My motto: “Time flies when you love what you do!”

@SietaHoman

SAVANNAH - COLORIST | STYLIST HET HAARTHEATER AMSTERDAM

SAVANNAH, Creative color specialist, Educator:

I’ve worked in the beauty industry for more than a decade, with the last three devoted to Het Haartheater. I take inspiration from street and pop culture, film, music and fashion! Hair for me, is a form of self-expression and an extension of who you are as a person. I love to accentuate or even magnify personal style.

My motto: “Creativity and authenticity go hand-in-hand.”

Specialisms:
– Full bleach
– Two-tone
– Color corrections

@hightrashhair

Ready when you are

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